Unlock Success in One Day
Elevate Your Marketing with Our Exclusive VIP Day for a Powerful, Competition-Crushing Marketing Plan!
Say Goodbye to
Lengthy Meetings and Hello to Quick Results.
Creating a full marketing plan typically takes months, multiple team members, and gallons of coffee. There’s endless meetings, approvals, and debates.
But what if we could give you a customized marketing plan designed for success in just one day?
(But yes, you can still enjoy the coffee.)
We’ve worked with B2C and B2B brands across tons of industries, crafting a countless number of successful marketing plans that have helped companies obtain their marketing and broader business objectives.
Ready to Uplevel Your Marketing?
Book a call to see if it’s the right fit.
We Keep Really Good Company
We’ve worked with some of the best and the brightest in their respective industries. From early stage brands through to established blue-chip companies, we’ve done some AMAZING things.
Feel comfortable that with our proven track record of delivering exceptional results, you can trust that this immersive experience is the catalyst your brand needs.
Imagine achieving a comprehensive marketing plan that propels you ahead of the competition and generates leads with lightning speed.
With our Marketing VIP Day, you’re not just investing in a plan, you’re investing in actionable results.
Don't just stand out; shine brilliantly in your market.
Your Success Story is Waiting
Secure your VIP Day today and embark on a journey to marketing excellence.
We know you need a marketing plan that will help you stand out from the competition and help you get leads, sales, increased brand awareness or all three.
And we know you need it fast.
We Can Help.
Our VIP Day offers a full marketing plan that your team can leverage immediately, in just one day.
The Marketing VIP Day is for brands that are starting to build their foundation and for brands that are well established. It's for tightening up messaging and creating a cohesive marketing strategy. It's also for increasing your customer base, retaining customers, or standing apart from the competition.
Regardless of the challenge, the Marketing VIP Day is the perfect choice to
Elevate, Differentiate, and Accelerate
Our Marketing VIP Day has been meticulously designed to provide actionable solutions that your team can seamlessly integrate into your marketing efforts.
This exclusive program combines strategic planning and tactical insights to formulate a comprehensive marketing strategy tailored specifically to your company's goals.
Application
Fill out the application
form to book the discovery call.
Provide as much detail as possible, so we can do some preliminary research to prepare for the discovery call.
Please note that if the application isn’t sufficiently filled out, we will not be able to book the discovery call.
Discovery Call
We will review the preliminary materials received. We’ll review what to expect from your VIP Day and answer any questions you may have.
The main purpose of the discovery call is to see if your company is the right fit for the VIP Day. This is an intensive program and it isn’t for everyone!
VIP Day
This is where we make magic!
Come prepared to work with us to ideate, create and craft the marketing plan your business needs.
After your transformative VIP day, we’re not going to leave you hanging! Enjoy two weeks of email support to help with any outstanding questions as you put your plan into action!
What We Deliver
Day 01
4-5 Hours
Background and due diligence
Review information that has been received
Independent research on external influences, economic market, trends affecting the industry, etc.
Competitive Positioning
Highlight key strategic points from competition including offers, positioning and more
Whitespace position mapping to identify areas of opportunity
Target audience and customer journey
Clearly identify primary and secondary (if relevant) target audiences
Including demographics, psychographics, motivations and need states
Develop “a day in the life” profile
Draft user journey identifying need states
Qualitative and quantitative objectives
What are we trying to achieve
Clearly defined, quantitative goals
Identification of KPIs (key performance indicators that we’ll use to assess goals)
Strategy
How are we going to achieve the goals
What is currently within our reach for immediate wins vs longer-term plays
Budgeting
Guidelines for budgeting
Output Artifacts
Communication Framework
Target audience profiles, day in the life and user journey documents
Budgeting guidelines
Day 02
4-5 Hours
Review Day 1
Development of the marketing funnel
Structure and guide the process of moving potential customers through the different phases
Development of the 12-month tactical plan using the PESO model (paid, earned, shared, owned)
Marketing framework to align on objectives, approach, key messages, tactics and KPIs
Messaging framework
Development of a messaging framework and hierarchy of benefits
By brand / product
Ecosystem
Development of the marketing ecosystem, identifying the role of each tactic, clearly outlining the next best action
Analytics & KPIs
How to track and review at various stages of the plan
Output Artifacts
Marketing Funnel
Marketing Framework
Messaging Framework
Ecosystem
Analytics Guidelines
Roadmap
Video Recording of Call
Our exclusive Marketing VIP Day is crafted for a certain kind of business
A Business on the verge of something big and wants to take their marketing game to a whole new level!
Tailored to meet the demands of companies in both the B2B and B2C sectors, this premium offering is reserved for those who have tasted success and are now ready for even bigger wins!
Marketing VIP Day is For...
Companies Who Are Ready for the Next Step
If you’ve hustled through the initial hurdles, made a name for yourself in the market, and caught some eyes, then the Marketing VIP Day is your next big move.
You're no longer playing the small game; you're a contender in your industry. Now, it's time to refine your marketing approach, elevate your brand's presence, and make your mark on a larger scale.
Companies Looking to Level-Up or
Refresh Their Marketing Strategy
You've overcome the hurdles that many businesses face, achieving a level of stability and recognition.
However, you're not content with the status quo. You're determined to accelerate growth, strengthen your market position, and create lasting impact.
The Marketing VIP Day is your gateway to unveiling fresh strategies, refining your messaging, and expanding your reach.
The Marketing VIP Day is
NOT For Brands Who Are:
Content with the status quo
Not ready to take action to level-up their marketing
Not ready to make an investment in the future
Not willing to give the program their all
The Marketing VIP Day IS
For Brands Who Are:
Bold thinkers
Big dreamers
Ready to shake up their industry
Primed to reach their business goals
If you're up for going all-in on greatness, then apply to work with us on this epic ride to become marketing legends!
What They're Saying About Us
Red Cat Marketing has provided us with unmatched marketing support for many years! They truly listen to your thoughts and goals and clearly lay out what it will take to get there. Their data-driven approach is both easy to follow and easy to track, supporting their recommendations that indicate they understand the business goals and are driving toward brand success. The team really digs into understanding the challenges of our business and consistently brings new solutions and ideas to the table to address them. They are creative, innovative and strategic, and really just fun people to work with! I would not hesitate to recommend them.
Heather
National Manager Brand Comms at Mazda Canada
As a start-up, we have many goals and competing priorities to drive the business forward. The Red Cat Marketing team understood this and truly went above and beyond, working with us from the ground up, to help build our brand, while creating demand. The team ensured our messaging was clear and concise before moving on to marketing tactics, such as building brand awareness through a variety of tried and true, creative methods, while also driving leads. Their experience and knowledge allowed us to fine-tune our approach and focus on the key deliverables. Highly recommend working with the team!
David
Founder & CEO of DATASTREAMER
Working with Red Cat Marketing has been a dream. They helped us put together a complete launch strategy for our new residential development that included brand guidelines, visual elements (such as a logo and video for social media), signage, e-brochure, floor plans and so much more. The team packaged everything up in a comprehensive manner, so we were able to use the assets right away, with ease. Their eye for detail while also appreciating and understanding the bigger picture, ensured a fully integrated launch. We can’t say enough good things about the Red Cat Marketing team!
DEVYNN
Manager of Residential Leasing at Lexington Park
Who You’re Working With
We take our work seriously but you’re right, we do like to have fun! We are Red Cat Marketing - a successful agency fueled by coffee and great ideas since 2004.
Specializing in strategy, branding, and digital marketing, we excel at translating boardroom visions into tangible customer connections. We craft the perfect path to seamlessly integrate your brand into the hearts, minds, and hands of your target audience.
Think we might be a good fit?
Apply for a discovery call and let’s find out!
FAQs
How much does the VIP Day cost?
The VIP Day is a $20,000 CAD (plus any applicable taxes) investment in your company’s future. This includes the discovery call, the VIP Day, the marketing plan and related materials, and 2-weeks of post-VIP Day email support.
Do you offer payment plans?
We do not offer payment plans at this time. 50% of the balance is due upon booking, and the remaining 50% is due 3 business days in advance of the VIP Day.
What is the discovery call for?
Once your application is reviewed, you will be asked to book a discovery call. The discovery call helps us to determine if your brand is a good fit for one of our VIP Days, or if you would benefit from another kind of marketing support. It also allows us to gather valuable background information on your company that will help us during the VIP Day.
Where is the Marketing VIP Day offered?
The Marketing VIP Day is offered globally as a virtual event. In order to ensure you have the best possible experience on our site, if you are visiting us from outside of Canada, please visit our US and international site.
Is the VIP Day done virtually or in-person?
The VIP Day is done virtually. Our team will send over a virtual meeting invite that will be used for the discovery call and the VIP Day. In the future, we will offer in-person VIP Days as well.
How do I know if my company is a good fit?
This VIP Day is for start-ups and small to medium-sized established companies (both B2B and B2C) who are looking to up their marketing game. Whether this be to create a comprehensive marketing plan from scratch, or refresh an existing plan to be optimized for success. This is for the company that knows marketing is important and wants a strategy right away, but needs some direction and coaching to achieve its goals.
Not sure we need a full marketing plan, are there other options?
Yes! We also offer a Social Media VIP Day. The Social Media VIP Day is designed for companies that don’t need an entire marketing plan, but want a more in-depth social media plan. The Social Media VIP Day also includes a 6-month content calendar and social media templates. You can find more information here.
What do I actually get from the VIP day?
The VIP Day includes a discovery call, two-half days where our team works exclusively on your marketing plan, and finally, a full marketing plan with a summary of tactics, a tactical framework, and a roadmap for success. 2 weeks of email support after the VIP Day is complete is also included.
How can I use this?
You will be handed a complete marketing plan at the end of the VIP Day. You will have complete control over how you use this plan, and will include tactics and a roadmap that you can start using right away.
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